Founder & CEO
Yue Cheng Media
Bin Gu is a well-known Chinese media personality who worked at CCTV as a TV host for over 10 years. He has brought higher ratings to many popular Chinese television programmes and was also the first Chinese person to host Netflix’s reality programme in 2016. Bin Gu founded Yue Cheng Media in 2009 and has studied as a visiting scholar at Columbia University in Media and Communication between China and the US. Bin currently works for VR and AR technology, and he created the world’s first professional VR cinema.
VR is no longer just for games and films. How can journalism take advantage of this development? VR is a unique opportunity for storytellers to immerse their audience, to engage them and to put them at the center of their story. Technology keeps developing and newsrooms can’t afford to be left behind in this new field. […]