Dmitry Shishkin
Digital Development Editor
BBC
Dmitry is responsible for developing the BBC’s digital offer for all 28 non-English foreign language new services (soon to be 40 due to expansion in Asia, Africa and Europe). Originally from Moscow, Russia, Dmitry has worked in various senior editorial-development roles for the digital section of BBC News. His digital expertise is in international developing markets, on the intersection of editorial, product and strategy areas. All of this projects are aimed at driving innovation and developing new ways of reaching audiences, increasing engagement across the world and – crucially – driving digital culture change in newsrooms.
Session
Digital Disruption – A Roadmap for Reinvention
sessionLucy Kueng
Clemens Pig
Dmitry Shishkin
Catalina Albeanu
Legacy media are focusing primarily on content, whilst neglecting the important task of properly re-envisioning and retooling their organisations. Deep and smart strategic thinking, inserting technology and data into the DNA of the organisation, active culture management, and most importantly, agility, are critical elements in the transition of classical media. This panel will provide insights […]