Lucy Kueng
Senior Research Fellow
Reuters Institute
Lucy Kueng is a senior research fellow at the Reuters Institute, Oxford University. She is an advisor and professor focusing on strategy, innovation, leadership and mastering technological disruption. She is a board member of SRG (Swiss public broadcaster), the NZZ Journalistic Advisory Board, and Professor of Media Innovation at Oslo University. She holds a PhD and Habilitation from the University of St Gallen, Switzerland. She keynotes frequently and is the author of Innovators in Digital News (2015) and Strategic Management in the Media: From Theory to Practice (2016).
Session
Digital Disruption – A Roadmap for Reinvention
sessionLucy Kueng
Clemens Pig
Dmitry Shishkin
Catalina Albeanu
Legacy media are focusing primarily on content, whilst neglecting the important task of properly re-envisioning and retooling their organisations. Deep and smart strategic thinking, inserting technology and data into the DNA of the organisation, active culture management, and most importantly, agility, are critical elements in the transition of classical media. This panel will provide insights […]